SimplyFun is a specialty game company that believes in the power of shared play to learn, grow, and realize our fullest, brightest potential. After expanding their direct-sales business model to include school fundraisers, the company sought to revitalize their existing brand.
Hum developed an overarching strategy that encompassed brand positioning; an identity inspired by the foundational elements of learning; and a complete visual world that feels experiential, supportive, honest, and most importantly, fun. Hum extended this brand across a suite of business and marketing collateral, plus product catalog and app design direction. Hum also created vibrant and energetic brand photography, highlighting the joyful shared experiences of SimplyFun games.
The refreshed brand reflects SimplyFun’s mission and meaningfully connects with their multiple audiences: sales consultants, schools, and kids. Hum also provided SimplyFun’s in-house marketing team with tools to work within their own brand, including a brand articulation document, style guide, and marketing templates. We’re excited to continue partnering with SimplyFun in 2017.