Juicebox is a café and juicery in the busy Capitol Hill neighborhood of Seattle. Specializing in seasonal, vegetable-focused cuisine and 100% organic cold-pressed juice, Juicebox offers food and drink that creates the kind of good energy that lets people work, play, and live better lives.

Hum lead a full rebrand to encourage continued growth and brand recognition. We started by defining a core brand world that felt energized, nourishing, accessible, and mindful. We extended that aesthetic across all touchpoints, including exterior signage, packaging, and web. The result is a cohesive brand that celebrates the good times that follow good meals.