Henry’s SLU

In anticipation of the opening of it’s seventh location, Henry’s sought a brand that honored the original but considered the tech-minded South Lake Union neighborhood.

Hum evolved the existing logo to appeal to South Lake Union mindset, while nodding to Henry’s rich history.

Interior and exterior signage leveraged the neighborhood’s forward-moving mindset using quick-reads visuals and charming copy.

We collaborated with Atelier Drome to extend the Henry’s brand aesthetic to the interiors, and considers all touchpoints, from an expansive mural to menus and coaster to a suite of logo variations for custom growlers.

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