Eye Eye is the flagship eye care and retail space for Dr. Will Pentecost, a Seattle optometrist. An answer to a broken and overpriced system, Eye Eye offers a co-op program for clients with or without traditional insurance coverage, and offers a variety of vintage and independent frames in both style and price point.

Hum positioned Eye Eye as a trusted tastemaker set to inspire style and revolution. Our process involved market research, competitive analysis, naming, brand definition, and design extension. Hum partnered with Best Practice Architecture to extend brand sensibilities to the retail environment, and designed stylized interior and exterior signage.

Lifestyle photography art directed by Hum and a highly stylized website complete a comprehensive brand that captures the vision and heart of a company revolutionizing eye care in Seattle.