Microsoft challenged Hum to develop several internal campaigns that would inspire the evolution of Office. Hum rendered large brand messages through smart copy and implementable designs, inspiring the team to empower thinking and sparking collaboration through Office.
Hum started by looking at the Office logo from a fresh perspective, illustrating the impact of collaboration through visual dissection and re-assembly. We elevated day-to-day experiences of creating and thinking, and used wordplay to reveal a new understanding of work itself.
Dual campaigns work in tandem and easily scale from promotional merchandise to a large scale platforms, such as co-branded events. Hum’s work on Office has set a new internal tone for the Office team, resulting in a reimagined customer experience and perception.