Capitol Hill Block Party (CHBP) is an annual three-day music festival and block party in Seattle’s Capitol Hill neighborhood. The festival’s organizers, Block Party, sought an overarching brand and an elevated aesthetic that would appeal to both major sponsors and local audiences alike.

Hum’s work emphasized CHBP as the best showcase of local and national music for an eclectic, energetic, and expanding audience. A customizable map icon and supporting elements establish Block Party events as epicenters for the newest and best in music, arts, technology, and nightlife, in truly local and neighborhood settings. Our flexible identity system for Block Party included a suite of tools and elements that their team can leverage for future posters, merchandise, and online assets, for many years —and neighborhoods—to come.