Skanska is a leading global construction and development company with a visionary team in Seattle. 2+U, Skanska’s new downtown-Seattle commercial development, prioritizes thoughtful design, high-tech amenities, and community building. Skanska engaged Hum to develop a 2+U brand that is easy for senior staff and brokers to pitch: refined and immediately informative, all while engaging young professionals.

Arriving at Seattle’s waterfront, the website follows an ideal day for 2+U tenants. Inspired copy and lifestyle imagery appeals to young professionals eager for a connection to all that downtown has to offer, while concise supporting information quickly transmits critical building amenities to decision makers.

A successful brand launch has generated preliminary interest in 2+U, including articles in regional business and development journals, and design recognition on siteinspire.com. Hum continues to partner with Skanska on the project, developing marketing materials and interior graphics for 2+U’s holographic leasing center—the first in the world to use HoloLens technology.