projectThe Chalkboard

Year

2011

Client

Pressed Juicery

Services

Identity, Web, Development

When the folks at Pressed Juicery decided to launch an online lifestyle magazine, they turned to Hum Creative. The brand identity and website created for The Chalkboard are rooted in the sense of community and conversation that is core to their foundation. Supporting the classroom mentality of The Chalkboard as a place to teach and learn, we developed a clean, bold logo along with simple yet strong iconography.



"Hum Creative's ability to build a site that was both beautiful and functional was truly appreciated by our four founders—and our readers, too. They approached every step with thoughtfulness and care and always had a solution or suggestion to make our site even better than we could have ever imagined."


—Kate Mulling, The Chalkboard Magazine



The website allows The Chalkboard team to easily update the site daily while offering a user-friendly interface and advertising opportunities. The functionality and design provide a backdrop to support The Chalkboard’s motivating mission to “encourage you to thrive in every aspect of your life.” Not only do we love partnering with The Chalkboard, but we’ve also become regular visitors for wellness inspiration.