projectShe & Him
Identity, Web, Packaging
Hum Creative has had the privilege of working with M. Ward and Zooey Deschanel’s band, She & Him, since 2009. Most recently we were thrilled to design the CD and LP packaging for the duo's 2011 release, A Very She & Him Christmas. The album is a fresh take on a collection of Christmas classics and just like the music inside, the packaging evokes the emotions of the holiday season with its color palette and snowflake pattern. A playful nod to a Christmas card, the liner notes are housed in an envelope and include a holiday greeting from the artists. The creative was extended to wrapping paper and a cozy hat and mittens.
“I have been fortunate enough to work with Kate Harmer on many projects, and not only is she an incredibly talented designer but she's a great collaborator and a delight to work with. I adore her and always look forward to working with her.”
We were also delighted to design the packaging for the duo's popular sophomore album, Volume Two. The bittersweet vintage feeling of the music inspired the Volume Two artwork, from custom illustrations to the record sleeve reminiscent of 50's and 60's vinyl packaging. The band logo and album imagery were extended to a website, show posters, and t-shirts. It was an honor to have Volume 2 featured in Print Magazine’s 31st Regional Annual.