Patagonia is a leading outdoor clothing company with a focus on people, sustainability, and environmental activism. The Seattle store is one of over 50 locations, each infused with local character. To celebrate the Belltown brick and mortar’s 30th anniversary, Patagonia partnered with Hum to create a unique brand emblem and event collateral.

Hum’s iconic logo honors Seattle’s adventurous spirit and beautiful natural surroundings. The fresh yet nostalgic design provided direction for a festive celebration and was leveraged for the event invitation, signage, and merchandise.

The evening, which benefitted Save Our Wild Salmon, was marked by overwhelming attendance, with an entrance line around the block throughout the night. In addition to schwag design by Hum, guests enjoyed treats from Seattle favorite Hot Cakes and a performance by Deep Sea Diver.