projectPamela Littky




Pamela LIttky


Packaging, Icons

Pamela Littky is an amazing photographer based in Los Angeles. In addition to shooting high profile clients for magazines and advertising, she also works on heartfelt self-directed projects. To promote her book VACANCY: Photographs from the Gateway to Death Valley, Pamela asked Hum to create a self-contained kit titled “Companion for Crossing Death Valley.”

To accompany her beautiful book, the package contained a stylized postcard, a roadmap referencing photo locations and landmarks, a roadside emergency first aid kit (with bandages, custom matches and sunblock), and sustenance in the form of a s’mores kit.

We jumped at the opportunity to partner with Pamela again when she was looking for creative ideas to promote her photography work. We landed on a “Happy Hour with Pamela Littky” concept, complete with custom coasters, cigar and box wraps, and 13 unique drink recipe cards to feature her incredible images. Pamela’s diverse subject base gave us hours of entertainment in brainstorming cocktails to match her well-known models, such as “Mr. Martin” (Steve Martin), “The Lover” (Courtney Love), and “The Dude” aka White Russian (Jeff Bridges).

Showing of Pamela’s extraordinary photographs is always a pleasure and we were excited to learn the Happy Hour kit was featured in PDN Magazine’s recent article, “10 Stand-out Photo Promos.”