Bourbaki13 is a technology startup offering a proprietary process that accurately and securely measures anyone and anything. Bourbaki13 came to Hum at its inception, seeking a strategic brand with an approachable voice that would make a complex technology easy and fun, and demonstrate value to potential funders and partners within the fashion industry.
Hum proposed a brand strategy that inspires entrepreneurs to imagine new possibilities with Bourbaki13 technology. This energized ethos is expressed through bold colors and a clever logo that integrates the shorthand “B13” into one character. Simple illustrations cleanly express complex meaning, and consistent visuals and voice highlight the fun personality of the Bourbaki13 team.
Hum executed a cohesive brand across Bourbaki13’s website, social media, business collateral, and pitch decks that has been integral in generating overwhelming partnership interest and an impressive round of initial funding.