The Capitol Hill neighborhood has long been an important part of the Seattle music landscape, and a festival that works so closely with the neighborhood and its businesses and bands is definitely one that we as a city and as an agency can be proud of. When we ended up meeting Jason Lajeunesse, his expertise on knowing what the fans of Capitol Hill Block Party want created an amazing vision that we were proud to carry out.
We developed a flexible identity system for CHBP, which included a suite of tools and elements that their team can use to do anything from posters to merchandise to online assets. It’s been exciting to see the logo and brand pop up around the city as the festival is announced and promoted.
We’re all big music fans at Hum, and many of us call Capitol Hill our home, so working with Block Party has always been a dream job. It’s one of the best truly local festivals in the Northwest – a party that shuts down some of the busiest streets in Seattle all in the name of music. Capitol Hill Block party is a rush – it’s chaotic and packed, taking place in local bars and on the streets. The whole city comes together to celebrate, and everyone participates from restaurants to stores to passersby. You can see people in offices hanging out the windows to catch a show. It’s mayhem in the most unifying way.
With the logo, we wanted to emphasize Block Party as the best showcase of local and national music for an eclectic, energetic, and expanding audience.
The map icon and supporting elements establish Block Party events as epicenters for the newest and best in music, arts, technology, and nightlife. We also wanted to highlight that the festival is truly local and neighborhood specific.
Take a look around Seattle and on their website to see the Block Party designs, and grab your tickets now!